Over the years, I’ve worked with companies all over the world. Some of the most exciting brand identity development programmes I’ve been involved with have been with substantial organisations here in Europe and in the United States. My first engagement with a Canadian company came earlier this year when my youngest decided to launch Hello Coffee on an unsuspecting Toronto.Continue reading “Hello Brand Identity Development”
Back in 2020, while we were all hiding from Covid 19, the regulations around leisure and commercial drone flying in Europe changed. The new EU Regulations 2019/947 and 2019/945 set out the framework for the safe operation of civil drones in the skies over Europe. This was welcome in many ways as it has made some aspects of drone flying simpler. However, for commercial drone flight, the rules all changed and I had to go back to school. I re-sat my A1/A3 exam with the IAA and then sat a course with Survey Drones Ireland to qualify me in the A2 Open Category.Continue reading “We’re flying again!”
One of the most frequent challenges I face in business is that of getting some of my clients to effectively and efficiently manage their social media presence. Too often, harder priorities get in the way of the seemingly trivial task of writing a case study, securing a testimonial or announcing a business win.Continue reading ““Physician, heal thyself””
Ger Walsh and Graham Carroll are the husband and wife team that run the highly creative marketing communications company, The Blink Group. Ger and Graham are a force in the highly competitive and very challenging retail marketing sector. When Graham got in touch to see if I could help with managing the rebranding of their expanded Think’n’blink business, I jumped at the chance of working with them.
I have been involved with the Sandyford Business District for a number of years. One of the key players in the success of the Sandyford Business District Company is Conor Battigan. I caught up with him on the Business Bites podcast. Conor is living proof of the power of passion. His enthusiasm and knowledge is infectious. Have a listen on the link.
I know you will forgive me for almost paraphrasing the McCann Erickson slogan of The Truth Well Told. My good friend, raconteur, cyclist, dog lover, husband, father and all round good bloke, Jimmy O’Shea can sure tell a tale.Continue reading “A Great Tale, Well Told”
Let me preface this by saying that I am not a data scientist. I am not posting about numbers, engagement, likes, shares or, reposts. I’m just giving a view as to what one’s social media behaviour may be doing for one’s reputation and one’s business.Continue reading “Shared V Original Content – A View”
When your grandkids ask you “What did you do during the pandemic Gramps/Grandma (insert/delete as appropriate)?”, will you have a good answer? Will you boast that you watched all 3,188 episodes of Game of Thrones, end to end, in one sitting? Will you be able to point to your stomach and say “I grew this and, boy, oh boy, you should have seen the length of my hair” I hope not, I hope you have used the time to learn some new skills, to hone some existing ones and to meditate on your values and aspirations.
There are many of us who won’t have had the time to do any of the above as they have been too busy, keeping us alive, keeping our supply chains running and maintaining state, and local government services. But there are plenty of us who have been presented with a fantastic opportunity.Continue reading “Lockdown Learnings”
Many businesses are feeling a bit trepidatious about the whole process of reopening. Huge effort is going into making customers and visitors feel safe and secure. One of my customers, TileStyle, has been very proactive in getting back open and doing it in such a way as the concerns and worries of customers and the team are addressed professionally and proactively.
I was delighted to be able to put together this brief video showing customers, suppliers, team members and visitors that TileStyle is open for business and has addressed and even exceeded guidelines of safety. Adding captions improves both engagement and communication quality.
Given how time sensitive everything around reopening is, the project was turned around in three days from script to social sharing.
Well done TileStyle.
Needless to say, if you want some assistance on reopening strategy and implementation of communications, please get in touch.
Late in 2018, my friend and cycling compatriot, James Lawlor talked to me about the entry of an eight man team in Race Around Ireland 2019. This is a really daft thing for these guys to take on. The average age of the team was 50+ (and more now). The race is a non stop ultra-endurance event and is not for the faint of heart. It is up there with the toughest in Europe. James suggested that I might look after the social media for the team (I wasn’t at all upset to be left out of the riding line up).Continue reading “401 Out – 402 Home* – Endurance and Team Spirit.”